And it was the most natural thing in the world. Nobody had to teach you how—we were literally born for it. And as it happens, so was UGG. So in a world on emotional autopilot, numbed out and doomscrolling, we built BORN TO FEEL, a platform that gave UGG permission to do what it was made for: make us feel again. We grabbed some friends and set out to bring everybody back to that childlike state. Back to the urge to hug and squeeze somebody because you just didn’t have the words. Back to the urge to jump up and smack the top of every doorframe you walk under, or cross up strangers on the sidewalk with an imaginary ball.
Back to doing things just for the feel of it.