Technically this campaign was about building a solid foundation from the feet up, which in turn allows you TRUST YOUR GAME—yes cool 👍🏿, BUT it was also (and some might argue more importantly) about connecting authentically with the hoops community,  keeping adi’s foot on the proverbial gas, making ads fun again, and instigating an organic “WTF moment,” not to mention having a little fun at the swoosh’s expense—which became our formula to make the group chat (and SportsCenter)