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THE WORLD‘S FIRST LIVE FASHION SHOW ON SNOWBOARDS FOR NBA ALL-STAR WEEKEND ‘23 IN UTAH.

We teamed up with the OG, the legend, the first Black pro snowboarder; Mr. Russell Winfield, to put together a fire cast of boarders across discplines, a custom course in Park City, and a fire merch collab with Travis Spinx—all to put JBL’s new (Snowproof) Endurance Peak 3 buds to the test. 




 























I’m talking
FULL PRODUCTION
7 BROADCAST CAMS
5 SHOOTERS
DRONES
A HELICOPTER
THE WHOLE. SHEBANG (sp?)





CONCEPT IDEATION, ART DIRECTION, LOGO DESIGN




The Works: ❶ adidas D.O.N. Issue #6 ❷ JBL Makes Earbuds ❸ How Giannis Summits (JBL) ❹ Hennessy Late Night Slice ❺ Fanta x Pac-Man ❻ Peaks on Peaks (JBL) ❼ Vegas ❽ The (Annex) Office Etceteras.